Clothing Brand Embraces Women's Natural Shape with Tailored Items

Shoppers visit the site, take a short quiz and receive their personalized size number

By Barbara Russo March 2, 2023

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The brand's three different body shapes combine with multiple inseam lengths and sizes from 0 to 28. This results in over 100 size and shape combinations, Purdy explained. 

The seeds of Measure & Made were born out of Purdy's frustration with American sizing norms, which she says were created by people who didn't wear women's clothes. 

“We know that one-size-fits-all is an outdated notion because beauty comes in all shapes and sizes,” she said, adding that the brand is working to build confidence in women through its clothing designs.  

“The true measure of a woman has nothing to do with the size of her clothing,” It's about her confidence, authenticity, and the comfort she feels with herself and her body. We want women to embrace their natural shape without having to compromise on fit, comfort, or style.”

Visit measureandmade.com to shop and learn more.

Main image courtesy Measure & Made